Brand Guidelines
Everything you need to represent SendMetal with consistency and confidence.
What Makes SendMetal
SendMetal
We create metal products that last forever. Our brand reflects the permanence, precision, and warmth of handcrafted metal—modern yet timeless, industrial yet inviting.
Built to Last
Every product is engineered for permanence. No planned obsolescence. No corners cut.
Crafted with Care
Handmade in California by skilled artisans who take pride in their work.
Precision Engineering
Laser-cut accuracy meets hand-finished perfection. Every dimension matters.
Timeless Design
Clean lines, honest materials. Design that transcends trends.
Brand Taglines
Our Mark
The SendMetal mark combines an industrial monogram with flowing gradients that evoke molten metal. Use it consistently to build recognition.
Logo Variants
Icon Only
App icons, favicons
Horizontal
Headers, wide spaces
Stacked
Square spaces, print
On light backgrounds:
Do
- Use on solid backgrounds
- Maintain clear space (min 20% of logo width)
- Use approved color variations
- Scale proportionally
- Use SVG format when possible
Don't
- Stretch or distort
- Change the logo colors
- Add effects (shadows, glows, outlines)
- Place on busy backgrounds
- Use below minimum size (24px for icon)
Color Palette
Our colors are inspired by metal—warm copper tones paired with sophisticated neutrals. Click any swatch to copy the hex code.
Primary - Copper
Copper
#b87333Primary brand color, CTAs, accents
Copper Light
#d4915aHover states, gradients
Copper Dark
#8b5221Active states, shadows
Neutrals
Zinc 950
#09090bDark mode background
Zinc 900
#18181bCard backgrounds (dark)
Zinc 800
#27272aElevated surfaces (dark)
Zinc 400
#a1a1aaMuted text
Zinc 100
#f4f4f5Borders (light mode)
Zinc 50
#fafafaLight mode background
White
#ffffffText on dark, surfaces
Accent Colors
Success Green
#22c55eSuccess states, positive actions
Warning Amber
#f59e0bWarnings, attention
Error Red
#ef4444Errors, destructive actions
Info Blue
#3b82f6Information, links
Type System
We use Geist Sans for its clean, modern lines and excellent readability. Geist Mono is reserved for technical specifications and code.
Geist Sans
Primarytext-5xlDisplaySendMetaltext-4xlH1Metal. Forever.text-3xlH2Premium Qualitytext-2xlH3Handcraftedtext-xlH4Built to Lasttext-baseBodyThe quick brown fox jumps over the lazy dog.text-smSmallSupporting text and captionsGeist Mono
TechnicalSpecifications
6" × 6" × 4" | 1/16" wall
5052-H32 Aluminum
Dimensions
W: 12.0" H: 4.5" D: 8.0"
Materials
C260 Brass | 0.125" thick
Full character set
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%^&*()
How We Speak
Our voice is confident but not boastful, warm but not fluffy. We let our products and craftsmanship speak for themselves.
Brand Personality
Confident
We know our products are exceptional
Warm
Approachable, not cold or corporate
Honest
No exaggeration, just facts
Crafted
Every word is intentional
Do
- Speak with quiet confidence
- Use concrete, specific language
- Let the product speak for itself
- Emphasize longevity and quality
- Be warm but not saccharine
- Use active voice
Don't
- Use buzzwords or jargon
- Over-promise or exaggerate
- Sound corporate or cold
- Use excessive exclamation points
- Be preachy about sustainability
- Use generic marketing speak
Writing Examples
Handcrafted in our California workshop.
We're OBSESSED with quality! Our AMAZING team works tirelessly!!!
Built to last forever.
The most revolutionary, game-changing product ever created.
Brass develops a natural patina over time.
Experience the transformative journey of your living metal companion.
Brand Assets
Download official SendMetal logos in various formats. All assets are provided in SVG for maximum quality at any size.
Logo Files
Questions about the brand?
Reach out to our team for guidance or custom assets.
Contact Us